Forbes: iPhone 5 features Apple becomes mediocre

 

Apple CEO Tim Cook (Tim Cook) has just concluded the activities of the release of the iPhone 5. Theoretically, the iPhone 5 upgrade gives the left a deep impression. This product has a faster processor, a larger, brighter display, support for Long Term Evolution (LTE) network, thinner and better than the previous generation. iPhone 5 will no doubt prove, iPhone is still very good and well worth the latest Android device respected competitor. 

 

However, reports from the Twitter user feedback, as well as the early technology website is not difficult to find, the iPhone 5 has a fatal lack: it can not prove that what makes this product even better than the previous generation of products or apart from competitors. iPhone 4 Retina Display screen. In accordance with the words of Apple's iPhone 5 screen horizontal and vertical pixels than the previous generation product twice. Of course, it makes the argument too stupid, but enough to inspire the imagination of consumers throughout the Apple product line must function. Similarly Also, Steve Jobs passed away not long ago when Apple introduced the iPhone 4S, Apple also introduced a voice-activated personal assistant Siri, it was a huge concern in the scientific community and the sensation. 

 

I do not claim that the first generation iPhone as Apple launched after the death of Jobs, iPhone 5 the rhetoric of the lack of sales of goods. Jobs instinctive understanding of the vast majority of consumers do not care about the technical specifications of the product, they are concerned about is what you can do with the device hardware. Sometimes, when a new product has an impressive technological improvements - such as from the Retina Display screen - Apple will give this new feature a quirky name, and emphasize this feature in the conference. But more often, Apple's product launch will focus on a small part of the applications and features - such as Siri. Despite the Siri with any hardware upgrades are not any direct continuous, but for the average consumer, it is the product dramatically as more use. 

 

With Jobs, Cook is an operations expert. Reported that, he specializes in the more powerful hardware packaging which Apple products at lower prices, get full show his ability in the Apple product launches Wednesday. However, my opinion, Cook is not clear why the iPhone 5 is necessary than the iPhone 4S well many, or why consumers should buy the iPhone 5, rather than the latest product of Samsung Electronics or Motorola mobile. 

 

Apple has a large number of outstanding technical talents, the author of the iPhone 5 will continue to prove that he is a reliable product, and sought after by existing loyal fruit powder held no doubt view. But Apple's Wednesday press conference hinted that Apple is becoming something of a common technology companies. Apple will continue to make products faster, smaller, and cheaper. But Apple's lack of senior management vision products, Apple will likely no longer the past decade as leading the entire industry of fashion.